Dr. Pascal Zaczac
Summary:
Accomplished marketing consultant and university associate professor with over a decade of experience in digital marketing, data analytics, and sales training. Expert in delivering dynamic, practical workshops tailored to sales professionals. Passionate about empowering participants with skills in Marketing, Sales, digital prospecting, social media strategy, and sales forecasting, blending hands-on learning with real-world applications. Fluent in English, French, and Arabic
Relevant Experience:
University Associate Professor & Head of Marketing Department – Lebanese university 2014 – Present
Lecturer, MBA marketing program coordinator and head of the Marketing Research Department – Lebanese International University 2014 – Present
Trainer and Advisor Injaz – Lebanon | Non-Profit Organization 2022 – 2023
Trainer & Academic Support Specialist Lebanese Growth Accelerator (LGA), powered by BLOOM 2022 – Present
Trainer Centre MINE, Careers Innovation and Entrepreneurship Center 2022 – Present
Marketing Consultant Freelancer 2019 – Present
Head of Marketing Department Ad Effect & Lamunia Hotel 2013 – 2015
Academic Credentials:
PhD in Business Sciences Lebanese University, Doctoral School of Business Sciences 2014 – 2019 Dissertation: “Publicity between Persuasive or Misleading: Consumer Perceptions toward Marketing Practices in Lebanon.”
Master’s in Marketing Research Lebanese University & Aix-Marseille University, France 2012 – 2013 Thesis: “Illusion, Manipulation, and Misleading Publicity: Ethical Applications of Advertisements in Lebanon.”
Bachelor’s Degree in Marketing Lebanese University, Faculty of Economic and Business Sciences 2010 – 2011
Professional Qualifications:
- Digital Marketing Certification – CIS College, Ghobeiry (2023) Workshop Organizer & Trainer
- “The Power of Advertising Strategies” – Lebanese University (2022
- Specialized Training: MIS Seminar on Business Intelligence – University of Balamand (2015)
- Certified Training & Workshop Participation: “United We Lead” Workshop (2011);
- Entrepreneurial University Symposium (2016)
- Power of Social Media Workshop (2018): Organized a workshop at the Lebanese International University on leveraging social media to turn marketing vision into strategic campaigns.
- Digital Marketing Event with Leo Burnett (2018): Coordinated a digital marketing event showcasing strategies from a leading global advertising agency.
- Theemar Business Idea Competition (2018): Coached students on digital marketing strategies for pitching business ideas, enhancing skills in audience engagement and persuasive presentation.