{"id":1548,"date":"2026-02-17T23:17:03","date_gmt":"2026-02-17T23:17:03","guid":{"rendered":"https:\/\/optimustrust.com\/?page_id=1548"},"modified":"2026-02-17T23:23:49","modified_gmt":"2026-02-17T23:23:49","slug":"dr-pascal-zaczac","status":"publish","type":"page","link":"https:\/\/optimustrust.com\/ar\/dr-pascal-zaczac\/","title":{"rendered":"Dr. Pascal Zaczac"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1548\" class=\"elementor elementor-1548\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa1391 e-con-full e-flex e-con e-parent\" data-id=\"4fa1391\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2e32f7b e-flex e-con-boxed e-con e-child\" data-id=\"2e32f7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a58a65 elementor-widget elementor-widget-heading\" data-id=\"4a58a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dr. Pascal Zaczac<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d91792 e-flex e-con-boxed e-con e-parent\" data-id=\"0d91792\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-503e185 e-con-full e-flex e-con e-child\" data-id=\"503e185\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9a72ee3 animated-slow e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9a72ee3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e514605 e-flex e-con-boxed e-con e-child\" data-id=\"e514605\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0810d elementor-widget elementor-widget-text-editor\" data-id=\"3b0810d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Summary:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5f2ec elementor-widget elementor-widget-text-editor\" data-id=\"eb5f2ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Accomplished marketing consultant and university associate professor with over a decade of experience in digital marketing, data analytics, and sales training. Expert in delivering dynamic, practical workshops tailored to sales professionals. Passionate about empowering participants with skills in Marketing, Sales, digital prospecting, social media strategy, and sales forecasting, blending hands-on learning with real-world applications. Fluent in English, French, and Arabic<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-190e605 elementor-widget elementor-widget-text-editor\" data-id=\"190e605\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00a0<\/strong><strong>Relevant Experience:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e80db1c elementor-widget elementor-widget-text-editor\" data-id=\"e80db1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>University Associate Professor &amp; Head of Marketing Department \u2013 Lebanese university 2014 \u2013 Present<\/p><p>Lecturer, MBA marketing program coordinator and head of the Marketing Research Department \u2013 Lebanese International University 2014 \u2013 Present<\/p><p>Trainer and Advisor Injaz \u2013 Lebanon | Non-Profit Organization 2022 \u2013 2023<\/p><p>Trainer &amp; Academic Support Specialist Lebanese Growth Accelerator (LGA), powered by BLOOM 2022 \u2013 Present<\/p><p>Trainer Centre MINE, Careers Innovation and Entrepreneurship Center 2022 \u2013 Present<\/p><p>Marketing Consultant Freelancer 2019 \u2013 Present<\/p><p>Head of Marketing Department Ad Effect &amp; Lamunia Hotel 2013 \u2013 2015<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a2ed11 e-con-full e-flex e-con e-child\" data-id=\"5a2ed11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2e9deb animated-slow e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d2e9deb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9366072 e-flex e-con-boxed e-con e-child\" data-id=\"9366072\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f819edf elementor-widget elementor-widget-text-editor\" data-id=\"f819edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Academic Credentials:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e634811 elementor-widget elementor-widget-text-editor\" data-id=\"e634811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PhD in Business Sciences Lebanese University, Doctoral School of Business Sciences 2014 \u2013 2019 Dissertation: &#8220;Publicity between Persuasive or Misleading: Consumer Perceptions toward Marketing Practices in Lebanon.&#8221;<\/p><p>Master\u2019s in Marketing Research Lebanese University &amp; Aix-Marseille University, France 2012 \u2013 2013 Thesis: &#8220;Illusion, Manipulation, and Misleading Publicity: Ethical Applications of Advertisements in Lebanon.&#8221;<\/p><p>Bachelor\u2019s Degree in Marketing Lebanese University, Faculty of Economic and Business Sciences 2010 \u2013 2011<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b60cfed elementor-widget elementor-widget-text-editor\" data-id=\"b60cfed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col text-sm pb-25\"><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"c87b56b1-ae7c-49fc-bfa2-c7b32192ad56\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e121b7c9-34ee-4baf-acf6-8bb67c99db9d\" data-message-model-slug=\"gpt-5-2-thinking\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"><p><strong>Professional Qualifications:<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfd1311 elementor-widget elementor-widget-text-editor\" data-id=\"bfd1311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col text-sm pb-25\"><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"c87b56b1-ae7c-49fc-bfa2-c7b32192ad56\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e121b7c9-34ee-4baf-acf6-8bb67c99db9d\" data-message-model-slug=\"gpt-5-2-thinking\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"><ul><li>Digital Marketing Certification \u2013 CIS College, Ghobeiry (2023) Workshop Organizer &amp; Trainer<\/li><li>&#8220;The Power of Advertising Strategies&#8221; \u2013 Lebanese University (2022<\/li><li>Specialized Training: MIS Seminar on Business Intelligence \u2013 University of Balamand (2015)<\/li><li>Certified Training &amp; Workshop Participation: &#8220;United We Lead&#8221; Workshop (2011);<\/li><li>Entrepreneurial University Symposium (2016)<\/li><li>Power of Social Media Workshop (2018): Organized a workshop at the Lebanese International University on leveraging social media to turn marketing vision into strategic campaigns.<\/li><li>Digital Marketing Event with Leo Burnett (2018): Coordinated a digital marketing event showcasing strategies from a leading global advertising agency.<\/li><li>Theemar Business Idea Competition (2018): Coached students on digital marketing strategies for pitching business ideas, enhancing skills in audience engagement and persuasive presentation.<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dr. Pascal Zaczac Summary: Accomplished marketing consultant and university associate professor with over a decade of experience in digital marketing, 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