ABOUT US – OPTIMUS
we are motivated to help your team succeed
Who We Are
Optimus is an international consulting, training, and corporate business services firm established in 2007. We partner with institutions, corporations, and leaders to strengthen organizational capability, enhance governance and quality, and enable sustainable growth in complex and competitive environments.
We operate at the intersection of strategy, governance, quality, people, innovation, and business expansion, serving public institutions, financial entities, corporations, educational organizations, and international partners.
Our Values
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Excellence – Commitment to quality, rigor, and
continuous improvement - Integrity – Ethical conduct, transparency, and responsibility
- Partnership – Long-term collaboration built on trust
- Impact – Measurable outcomes that matter
- Innovation – Creative thinking that enables progress and relevance
Our Purpose
To build resilient, well-governed, and high-performing organizations by transforming strategy into execution, and ambition into measurable and sustainable results.
Our Vision
To be a trusted international reference in organizational excellence, corporate development, franchising, and human capital advancement — supporting institutions and businesses as they grow, transform, and expand across markets.
Our Mission
Our mission is to design and deliver integrated, high-impact solutions that strengthen organizations at their core — across leadership, governance, quality, structure, culture, and capability.
We do so by:
Advising on strategy, governance frameworks, quality systems, and performance management
Supporting organizational transformation, restructuring, and operating model design
Developing people through certified, executive, and professional training
Enabling innovation, creativity, and digital transformation
Supporting corporate business development, franchising models, and strategic partnerships
Facilitating trade, exports and imports, and international business expansion
What We Do
Optimus delivers tailored solutions across the following domains:
Organizational Transformation & Restructuring
Strategy, Governance, Quality & Performance Management
Corporate Business Services & Market Expansion
Franchising Design, Development & Advisory
Human Capital, Recruitment & Talent Development
Certified Professional & Executive Training
Creativity, Innovation & Digitalization
Strategic Partnerships & Institutional Collaboration
Trade, Exports & Imports
Documentation Review, Compliance & Quality Assurance
Our Approach
We combine strategic discipline with hands-on execution.
Our approach is defined by:
- Solutions grounded in international standards and adapted to local context
- Strong emphasis on governance, quality, and accountability
- Practical implementation and structured knowledge transfer
- Focus on sustainability, scalability, and institutional maturity
We work with our clients as partners, ensuring ownership and continuity beyond the engagement.
Our Global Reach
Optimus operates across the Middle East, Africa, Europe, Asia, and the United States, supporting organizations with both global exposure and local insight.
Our international reach allows us to align best-in-class global practices with regulatory, cultural, and market realities — ensuring effectiveness, compliance, and relevance wherever we operate.
Optimus in Essence
Optimus enables organizations and businesses to govern better, perform stronger, innovate smarter, and grow sustainably — across borders and over time.
Meet Our CEO
Dr. Hassan Omar El Ali, Talent Acquisition and Creative Leadership expert, Enterprise transformational developer, EFQM certified Assessor 2025, Professional International Trainer, Strategist, Economist, International Investment Analyst, University Professor, and Management Consultant. Dr. El Ali was born and raised in Lebanon (1975). He holds a Doctorate in Finance and Business Economics (Northwest University), plus two MBAs (One in Banking and Finance and the other MBA in Management and Creative Leadership) in addition to a Bachelor in Public Administration (American University of Beirut). He also completed his pre medical studies at AUB.
Academically, after he held the post of Dean of the Faculty of Business Administration (3300 students) in a private reputable American University in Lebanon, Dr. El Ali currently serves as the Founder and Managing Director of Optimus company (www.optimustrust.com).
Distinguished member of the International Advisory Board of the Swiss Academy for Leadership and Sustainability SALS.
President of the Financing Division in the Middle East, South Asia, and North Africa of a Giant British Group dealing with financing large projects around the world and also specialized in the audit and the preparation of feasibility studies for mega projects worldwide.
Expert, author, and trainer at Doha Institute for Graduate Studies – Professional Excellence Center- implementing the Leadership Training Program held by the Bureau of Civil Service and Government Development in Qatar since 2014 (Formerly the Ministry of Administrative Development, Labor, and Social Affairs) and also prepares, lectures, and facilitates workshops and competency based trainings for various human capital assets in various organizations with Topics covering: Creative Leadership, Effective Communication Skills, Report Writing and information exchange, Digital Transformation, Talent Acquisition, Capacity Building, Organizational Transformation, Finance, Strategic Planning, Management, Tax issues, Stakeholder Management, Governance, Quality Control, Quality Assurance, and Project Management.
Some of Dr. El-Ali’s renowned clients in training and consultancy spread over the GCC and the Arab countries. He also leads teams working on Enterprise Excellence, Institutional Development, Organizational Transformation, Capacity Building, and Creativity and Innovation in many countries: KSA, Maldives, Iraq, Algeria, Ivory Coast, Lebanon, Turkie, Qatar, Morocco, Oman, United Kingdom, Kuwait, Bangladesh, and France.
He served as a Senior Consultant on Planning, Creativity and Leadership at the Ministry of Justice in Qatar.
Senior contractual trainer giving frequent workshops and training sessions (Strategic planning, Finance, Investments, Risk analysis) at The Lebanese Central Bank Headquarters in Hamra –Beirut (www.bdl.gov.lb).
Public Speaker and has many articles and research activities in several fields besides being an active participant in various conferences worldwide
Our Impact in Numbers
Measurable outcomes across consulting, research, and capacity-building programs.
